What is gsm in towels?

GSM, or grams per square meter, is a measurement of the density and thickness of a towel. The higher the GSM, the more absorbent and plush the towel will feel.

In towels, a GSM of 300-400 is considered light and thin, while a GSM of 400-600 is medium weight and more absorbent. Towels with a GSM of 600 or above are often considered luxury towels, known for their lavish feel and quick absorbency.

When choosing towels, it is important to consider the GSM to suit your personal preference. Lower GSM towels may be preferred for quick drying, while higher GSM towels are usually chosen for their softness and comfort.